The reason keyword research is so important is because the best keywords are selected to base the whole digital marketing campaign on. If keyword research is not performed then you really don’t know what people are using to find your services or products. The whole marketing strategy would be based on the blind leading the blind. No one would have direction to move towards and would you really want to follow a company that leads like that?
It is very important when supplying the base keywords to us or another digital marketing company is to use the keywords that your clients would use to find your services or products. That will help the researcher find more common search terms that your audience would be using. We implemented a marketing campaign for a florist once and she was determined that we use “florals” in search terms in the beginning. Well keyword research found that it was only searched just over 1000 times in a month but “flowers” was searched almost 750,00 times a month nationwide.
Let me just tell you that there is a lot of work the client company has to do to provide everything needed to have a successful campaign. Once we are passed that stage it is breeze in the park. Answer the, answer emails and fulfill the wants of your new clients.
It is up to our client if they want us to research their competition. We highly recommend it so we know what they are doing. Check out their keywords, they may have something going on that you didn’t think of. These reports let us know where your website stands against them and it tells us what needs to be done to compete with them.
When the stakes are high and more information is needed, we can see what has been trending. Look at the search terms in both of these images to see how the trend is different. You don’t know until you know.
Our foundation of the customized digital marketing campaign we offer is based on the blueprint we build for your company through research.
Think about this! The process of building a house starts with a blue print. If you do not have a blue print you have plumbers installing pipes in a bedroom for a bathroom, or installing the kitchen on the wrong wall, you get what we are saying? So why… Treat your money and business abusively without having the information needed to drive traffic and create conversions to your website.
If you want us as a professional digital marketing agency to build you an empire to take over your industry on the internet, we have to have a foundation to work with. If you are serious about growing your company and targeting the users looking for your services or products, fill out our form so we can get started.
Something to understand about a digital blueprint is it is a all-encompassing manuscript, a consulting resource and training system used to shape the dimensions of your digital marketing foundation groundwork. These digital blueprints are designated explicitly to your business and toward your company’s success.
We have a specialist that can build an extensive BluePrint For your Company. These start at $10,000.00. Here is short video of what is on the inside of the BluePrint.